Mission & Vision

Our Mission is to provide quality products, exceptional service and dynamic programs that inspire a lifelong passion for the outdoors.

Our Vision is to deliver the region’s most compelling shopping experience for both visitors and locals alike. MSO will meet community needs by delivering products that customers can trust, expert staff and world class experiences. As a hub for outdoor education and activities, MSO will partner with community organizations and engage outdoor enthusiasts of all ability levels, creating fiercely loyal followers.

To hear more about the benefits of supporting a local business, see our Why Maine Sport article here. Or, see all the types of gear we carry and our brands.